To launch the opening of Toronto’s adidas Originals store, we enlisted and worked with local artists Niall McClelland, Lukas Geronimas and Robin Nishio to create an shoebox-style hoarding inspired by the olympiad to tease passers-by. The entire thing was hand painted in-studio and then assembled on-site. We had the amazingly good fortune of no one tagging the installation over the month and a half it was up. We also collaborated with Marinoni cycles to create a one-off track bicycle to commemorate anther opening in Montreal, which was auctioned off in benefit of MS Canada.
Adidas Originals Experiential
Art of the Olympiad.
Role: Creative Director, Designer